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This is not gonna be your mama's sales page. Even though I am a mama of four (#madrespectmoms), I'm a straight shooter and refuse to manipulate you with slushy sales tactics or bore you with stories you don't give a rat's ass about. I will also be brutally honest about what it really takes to succeed, and whether or not you have it.
There's really only two reasons you're here:
You want to become a digital marketer and make GOOD money either building a Digital Marketing business or scaling your course and coaching business (In 2016 I did $200,000 in client work, and an additional $160,000 in courses and online coaching. In 2017, I did $1.3 million.)
You have a business or business idea that is SORELY in need of BAD ASS digital marketing
(and you're fed up with crappy coaches who simply regurgitate gurus)
If you don't fit into either of those two categories, this course isn't for you.
Now that that's outta the way...
Working with Julie and her courses took me from that very first step all the way to the last. Not only helping you find what the next step is, but step-by-step how to achieve it. Whether it is mindset or the actual technical nitty-gritty you will find it here. You could be just like me. It might just change your whole way of life!
– Rena M., Student + Intern
Digital Marketers are some of the richest freelancers in the world.
- I'll explain why in a minute...
And if you're a business owner looking to understand digital marketing, you are a smarty pants because...
- You know that marketing yourself online is the most lucrative way to scale a business FAST.
The Job of THIS Sales Page is To Help You Overcome the Objections in Your Head About Whether or Not To Take My Offer.
Because really, there are only five reasons you won't take me up on what I'm offering
by the end of this direct-response rant.
by the end of this direct-response rant.
No Need - You don't really need to become a Digital Marketer because a) you have a great job already, or b) you would rather pay someone to do your business's digital marketing than learn it yourself. But guess what, many of you might *think* you don't need it, when you most certainly do.
No Hurry - Procrastination Station is your country of residence and you prefer dreaming about doing things than actually doing them. Since I am an action taker of EPIC proportions, I get really annoyed by procrastinators and would rather not work with them. To that end, I will purposely create urgency to weed out those who like to sit on the sidelines.
No Desire - You landed here by accident (or because my targeting sucks) and therefore, you really could care less about Digital Marketing and you're annoyed at my sarcastic obnoxious language. You might even be writing an email to me in your head right now about what an arrogant pain in the ass I am.
No Trust - Ahhh the biggie. You don't really know who I am or if I can deliver on my promises. This is legit. I wouldn't trust me without knowing me either. So we'll get a little intimate here in a few.
No Money - Ahhh the second biggie. You're broke as joke. By the way, most people aren't as broke as they say. What they mean is that the price I'm asking is not equal (in your head) to the value I provide. After I show you that a Digital Marketing career OR bad-ass Digital Marketing skills in your business are the difference between in debt, or making multiple six figures a year, the price won't seem so bad.
TRUTH BOMB #1
I know this because I am one.
If my funnels blow up tomorrow, if my brand crashes into the ocean, if my client thinks I'm a dink...it's okay. Because I know how to find and make more brands, clients, and funnels. The skills in my tool belt are the money finding and making skills that can be leveraged on the most powerful tool on Planet Earth...the Internet.
TRUTH BOMB #2
I know, rocket science.
If you're not on the Internet, you're barely a business. Seriously.
The Internet crushes TV, newspapers, mail, every other mode of advertising out there.
The Internet crushes TV, newspapers, mail, every other mode of advertising out there.
That means if you have a business, you better learn Digital Marketing FAST, or find someone who does. And if you want to be a Digital Marketer, the news is very good. The GOOD ones will ALWAYS be busy because every business in the world...needs YOU.
You Need to Understand Digital Marketing.
That's the Bottom Line.
That's the Bottom Line.
If you're following along on this lesson on direct response, I've just crushed the objection about need.
I would have been nervous if you DIDN'T ask me this question.
There are a lot of people out there SMARTER than me. WEALTHIER than me. More EXPERIENCED than me. But I would argue that you can pit me up against some of the best gurus out there and I would still win when it comes to...
TEACHING.
Just because you know how to go into space, land on the moon, take a piss and come back,
doesn't mean you can teach Joe next door how to do it.
doesn't mean you can teach Joe next door how to do it.
Here come the credentials that set me up to be the BEST choice to learn Digital Marketing from in 2018.
And I'm not blowing smoke up your ass either.
I know more tech than ____________: Insert favorite guru. The point is, many gurus don't actually DO the work. I DO. I know the nitty gritty of web design, funnel design, tech, servers, copywriting, ads, and more. There is NOTHING I don't do except write code or edit videos (I can do video editing, but I hate it...so I don't). When I'm musing about some strategy related to a funnel, I know how to go in and get it set up, weird extra code needed and everything.
I've spent my entire adult life teaching. Teaching piano, teaching VA's, teaching up and coming Digital Marketers, teaching kids, teaching adults. Knowing how to break a complicated and overwhelming concept into manageable chunks is a gift, and I have it. Many gurus do not.
I've helped businesses make money. LOTS of money. And they are businesses NOT in the Digital Marketing industry. Health niche, home organization niche, writing niche, therapy niche, etc. My last client grossed over a million dollars on her proofreading funnel (yes, it's true).
I've made millions of dollars for myself and have unique experience in two types of businesses: I know how to be a SERVICE provider as well as an entrepreneur running an online business.
Social proof galore. Hundreds (not exaggerating) of people + businesses who've worked with me and have said that I've been a transformational GAME CHANGER...(I would say gangsta) in the success and growth of their online business. In fact, I have an entire page that scrolls for miles.
I didn't take any shortcuts. Here, let me take a course and then turn around and teach it. Just allll the no. I've worked as an online service provider while being a mom for the last five years and have earned the right to call myself an EXPERT. From my award-winning writing and blogs, to the hundreds of websites and customers, I dare you to find someone with the breadth of skills I have.
Lastly? I work with Russell Brunson. I'm one of his head coaches, a funnel builder, and writer for his blogs and books. He's stamped me with his approval as an expert marketer, and I teach inside many of his courses and programs as well.
The more in-depth story about how I got where I am today.
I'm the best woman for the job. Period.
If you want to be a digital marketer, hang out with someone who's doing what you want to be doing. #raiseshand
This section above along with the SLEW of testimonials all over the page crush the objection of trust.
If you can't trust me with your Digital Marketing education, you can trust no one.
If you can't trust me with your Digital Marketing education, you can trust no one.
"Working with Julie, I now understand online business way more than I ever did before. I’ve been able to implement strategies that really work and it has made me money. She exceeded my expectations…great in every way. Julie really delivers. Julie will spoil you with her attentiveness and skills. She’ll be the benchmark by which you compare everyone else to."
-Maria C., 1:1 Client
You NEED Digital Marketing Skills and I Should Be the One to Teach You.
How to Become a Bad Ass Digital Marketer That Finds + Makes Money
for yourself and others.
A Comprehensive 8+ Module Training Program that Covers How to Bring a Business to Life Online Through Digital Marketing Skills + Strategies.
Here's how it's gonna go....
I'm going to teach you tech + strategy, and give you as comprehensive and clear of an education as I can on how I do what I do everyday, and how you can do it for yourself and others as well.
"Okay I'm so excited! Thanks to Julie's Facebook Ads training and coaching in general, I am running a Facebook Ad for a client with a relevance score of 8. Her Facebook reach is up by 6000%. This is by far, the best I've done yet, and I KNOW it's because of Julie's training. This is only ONE of the amazing things she teaches. If you're on the fence, GET OFF. My business has grown by 600% this year. If you want to make an investment in your business, Julie's programs are the only way to go."
-Alexa B., Student
WHAT'S INCLUDED IN...
Theory and practice, plus real life lessons and examples to give you a broad education on the foundations of Digital Marketing. The focus is on systematic strategy and real life practice.
Downloadable Lessons
Summary Worksheets
Real Life Examples
Checklists + Swipe Files
A MORE IN-DEPTH LOOK AT THE CURRICULUM
Planning + Market Research for a New Digital Product or Service
- Overall Business Assessment: Is the business non-existent yet, or is it online but a disaster and disorganized?
- Competition Assessment: Where are the business's competitors and what are they doing that works?
- Business Owner Assessment: Including evaluating the lifestyle, personality, time and skill set of the business owner.
- Past Success/Failure Assessment: Why things work and why they don't. How to learn from mistakes so they aren't repeated.
- Ideal Client Avatar: Who is the customer, who is the lead, and how do the ideas and/or existing offers reach the avatar?
-
Budgeting + Timelines: The best plans in the world mean nothing if there's no money or no time to work with.
- Research Phase Setup: What you need and what you don't in the development of an online business.
-
Business Setup: Everything you need to know to get started...and nothing more.
"Working with Julie has accelerated my business growth and lifted a huge weight from my shoulders. To be honest I was a little nervous when I hired her because I can be a bit particular - especially when it comes to my business which is kind of like my third child. I'm afraid to leave it in anyone else's hands, but there's only one me and only 24 hours in a day. I knew I had to do something if I wanted to take it to the next level. Those fears went away as soon as we got started. My funnels were being set up without me having to lift a finger or spend hours on end on all the setup, and they were EVEN better than I could have created myself. I was able to spend all my time creating the best products possible. I was also really worried about having someone else run my Facebook ads. I had tried to hire out my ads in the past to someone else, and it totally flopped. It takes a lot of strategy and experience to run ads well in a way that maximizes profit, but Julie did exactly that. It felt like I had a clone running ads for me."
- Laura, I Heart Planners, 1:1 Client
Brand Development
"You're opening doors for folks that didn't exist before..."
-Reese, Colleague
Problem solving and agitation. The master plan built and then broken down into chunks. What is the BIG plan and vision, and how to create smaller affordable step-by-step plans for build out of an online business? And mostly, how can you make a plan that’s FLEXIBLE enough to pivot as needed?
- Development of Core Offers: How to pick and frame your core offers, including what is easiest to start with.
- Development of Entry Offers: Creation of entry-level offers that take into consideration wow factor, value, price, and cost to make.
- Development of Free Offers: Discovery and development of PDF's, Checklists, e-Guides, Quizzes, Masterclasses, e-Courses + more.
- Pairing Up Your Offers: Even if you can't execute the master vision right from the start, pair up your offers for maximum profits.
- Outline of Content/Preparation for Launch: How to break up the plan into manageable phases with outlines and calendar dates for launch.
- Pricing Hacks and Strategies: Make sure you have the right price so it's bound to sell!
"I first contacted Julie for web design and marketing advice. As a new copywriter, I was stuck on my branding, design, and direction. Julie not only helped me identify the perfect niche based on my portfolio and experience, she helped me create a web presence that has been a powerful help in converting new clients. In only two months, I have more than doubled my initial investment in her services. Thanks to Julie, I am working with fantastic clients in a career I love!"
-Judy O., 1:1 Client + Student
Lead Generation to 1k Subscribers Prior to a Launch
Using Lead Magnets, Content Upgrades, Challenges, and Facebook Ads for a pre-sell and BETA launch. How to get to a list of 1000 subscribers with classic list building strategies, why you use them, and preparation for release of product.
- List Building Foundations: What email service provider to use, best practices, and setup.
- Giveaways: Running a giveaway that generates quality leads for the launch of your product.
- Free Challenges: How to create and style a challenge that excites your prospects.
-
Quizzes: How to create a quiz to generate leads.
-
Live Webinars: All the steps to creating a live webinar for list building.
-
Messenger Bots: How to use FB Live and messenger bots to grow your list.
- Running Ads: How to use Facebook Ads to build your list.
- Facebook Group: Using Facebook groups to keep your list warm.
"Crying. Love to you. Seriously. You're in our corners too when we didn't feel like anyone was in our other jobs. You gave us not only hope but A PLAN for action. You've set us up to stop dreaming and wishing but given us tools to make shit happen. You are the real deal and I will always forever be grateful for that sponsored Facebook post that led me to you!!"
- Camille K., Student
- Weekly Broadcasts Before You Have Anything to Sell: As the list grows, you'll need to make sure you're keeping your subscribers warm.
- Welcome Sequences: The introduction to the business that every lead must progress through.
- Storytelling Through Social Media: How to stay engaged with your followers through stories on social media.
- Direct-Response Copy Foundations: What is direct-response copy and why is it necessary in online business?
- Sales Page Copy: How to write a sales page when you haven't done it before. Resources and strategies for getting it right the first time.
- Writing Webinars + Scripts: Preparing for a live webinar with tips on webinar scripts and selling.
- Launch Emails: What kinds of emails to send during the BETA launch, and how to sell without being salesy.
- Keeping On Top of ALL the Copy: There is SO MUCH copywriting in business online. Strategies for staying ahead of the curve.
"Before working with Julie and her team, I had no life. If I wanted something done, I usually had to figure it all out myself -- which demanded time I didn't have, so it wasn't getting done. I also had trust issues with service providers. There are so many people out there selling services because someone taught them how to sell services... without teaching them how to do the actual services. So they have no idea what they're doing, and as such they require lots of hand-holding. Julie is NOT one of those people. She is someone I can confidently hand things off to -- and they get done way better than they would've gotten done if I'd done it myself. They get done without me following up constantly; without me having to wonder if it'll get done on time. Problems get solved quickly. My first funnel for an already-existing online course was very complicated, but Julie understood it from the start. I didn't have to explain things 10 times. Nothing is too much or too hard for her. She pours her heart and soul into getting results -- not just checking things off the list. Julie is an invaluable member of my team!"
- Caitlin P., Proofread Anywhere, 1:1 Client
The Pre-Sale + Launch Process
Sales Page Design, Emails, and Live Webinars are used to sell to a small list for those first pre-sales. The first time that product goes to market, how are you going to sell it and validate it? This module will explore the launch process for the release of a product or service.
- Sales Page Setup & Design: Strategies, tools, and tips for beautiful sales pages that convert.
- Partners and/or JV Affiliates: Research and pitching to partner affiliates for launch. Creation of affiliate programs and tools to use.
- Beta Pricing: Final pricing and tiers for your BETA launch.
- Pre-launch Plan and Calendar: Calendar and planning for a seamless release.
-
The Launch of the Product with a Live Webinar: Using the 5-day challenge to build buzz and warm the list.
- Open the Cart: The launch sequence and your first sales.
"You're truly changing lives! So much gratitude..."
-Annette, Student
Product Development After Launch
- Course Development Strategies: Building a course/product as you go doesn't have to be scary. Tools, systems, and planning to stay on track.
- Onboarding: Seamless onboarding experience to wow customers/clients, including emails, check-ins, and customer communication.
- Feedback: With the first release of anything, feedback is critical to longterm success. How to get feedback and results.
- Refunds and Issues: Dealing with unhappy clients/customers and policies to put in place.
Turning The Product Launch Into an Evergreen Funnel
"I've just started going through Julie's stuff not long ago and I've tried a lot of courses from a lot of dfferent places and I've got to say... using just some of the material she's talked about (and my implementation was poor) I've made my first money online. Signing up for TDG after you've touched Julie's material is kind of a no-brainer. If you wantt o do digital marketing... she's the person to follow. She doesn't lie when she says it's the best value around. It's not even close."
- Tim
Growth + Development to Support Your Funnels (VALUE $1997)
Social Media, Content Management, SEO, and PR. An overview of additional ways to build the online empire once it’s on good footing.
- Ongoing Content Strategy + Editorial Planning: How to plan out a year's worth of blog posts and maximize efficiency with templates.
-
SEO Overview: What does good SEO look like in 2018?
-
Summits, Podcasts, Publicity: Where to go to get noticed as an expert and authority.
-
The Amazon Connection: How to use Amazon's marketplace and self-publishing to increase your brand.
- Social Media - Instagram, Pinterest, YouTube: Meaningful Social Media that matters.
- Interviews and Guest Posts: Increasing visibility through interviews and guest posts.
- LinkedIn - How to find clients on LinkedIn if you're a Digital Marketer.
Facebook Ad Secrets (VALUE $1997)
A comprehensive but "can do it in one weekend" bonus course that takes you through 3 different types of Facebook Ad campaigns. You'll learn about audiences, video/image ads, retargeting, and more.
- The Overarching 3-part Facebook Strategy
-
Facebook Ads and Your Funnel
-
The Split Testing Strategy I Use (and don't)
-
How to Setup Three Core Audiences
- Retargeting 101
- Budget, Analyzing Your Ads, and Custom Conversions
- How To Sell Facebook Ad Services
Proposal Secrets (VALUE $1997)
Just this bonus alone has turned around THOUSANDS of dollars in service providers' pockets. Imagine getting paid $1000 to write a proposal for an $8,000 project...and having the client sign on the dotted line?
- Proposal Secrets VIP Share Funnel
-
How to Create Your Funnel as a Service Provider
-
Getting Money in Hand after a 15 Minute Discovery Call
-
Proposal Writing Pro
- Real Life Examples and Scripts
The digital gangsta
1 Payment of....
1 Payment of....
$
1997
Or 9 Payments of $249
-
8 Core Training Modules
- Audio + Video Versions
(Downloadable + Accessible via iOs App) - Worksheets + Guides
- Templates + Swipe Files
- BONUS: Traffic and Social Media Growth
- BONUS: Facebook Ad Secrets
- BONUS: Proposal Secrets
- Behind the Scenes in Julie's Business
- Time + Productivity Bonus
-
**WORKSHOP SPECIAL BONUS**
1 YR. of the Create Your Laptop Life® Membership Program
All orders are processed through a secure network.
More Testimonials Here.
At this point, you might believe the value is insane and I may have sufficiently crushed the objection of no money, but I'm pretty sure I haven't.
Most of you will be in shock at the price tag. And that's because....
Most of you will be in shock at the price tag. And that's because....
FRAMING.
And chances are...you were young and stupid and didn't care about money-making career because learning about anthropology is important dammit.
The skills I teach help you make and find money.
Like...to the tune of $100k per course launch and beyond.
Like...to the tune of $100k per course launch and beyond.
If you compare The Digital Gangsta to smaller 1-off courses, it feels like a lot.
But when you see The Digital Gangsta for what it is...a self-paced internship + education designed to teach you to think critically about a business's online marketing plan and strategy, now it seems like a downright steal.
Welp....you will need more training. AKA - get out there and try it. But....
I will do as much as I can to set you up for success. So in addition to the training, I will include some extra helpful courses + tools for your library.
One Year of Create Your Laptop Life ® Membership Program (value $4997)
Spend a year with me, inside my community, which includes...weekly coaching, exclusive job opportunities for service providers, monthly themes and guest experts, special training, and more.
A line up of all the tools, books, courses, and resources I've used to create the business I have today. Because learning NEVER stops and bad-ass Digital Gangstas know they have to keep learning, I'll give you the inside look on who I follow, buy from, and use as my ongoing quest for bad-assery continues.
- How to find clients with the 28-day Digital Marketing Challenge
- How to set up a referral program
- How to set up a team
- How to manage your money (when you start making it!)
Time + Productivity Bonus Course (value $197)
A step by step course that teaches you how to avoid procrastination, get shit done, and increase your ability to produce content, blogs, programs, and copy.
$1997 is a steal now huh? And I'm not lying. Promise.
Hopefully by now, the value of what I deliver exceeds the price and I've crushed the objection of money.
Hopefully by now, the value of what I deliver exceeds the price and I've crushed the objection of money.
The digital gangsta
1 Payment of....
1 Payment of....
$
1997
Or 9 Payments of $249
-
8 Core Training Modules
- Audio + Video Versions
(Downloadable + Accessible via iOs App) - Worksheets + Guides
- Templates + Swipe Files
- BONUS: Traffic and Social Media Growth
- BONUS: Facebook Ad Secrets
- BONUS: Proposal Secrets
- Behind the Scenes in Julie's Business
- Time + Productivity Bonus
-
**WORKSHOP SPECIAL BONUS**
1 YR. of the Create Your Laptop Life® Membership Program
All orders are processed through a secure network.
Now for the bad news...
Crushing the "no hurry" objection. Both limited time, limited pricing, and limited quantities will ensure that only non-procrastinators take action.
“I’m so blown away by how Julie and the programs in Create Your Laptop Life have improved my business. I struggled for years just trying to get off the ground, bouncing from one online course to another trying to find something that worked. I was frustrated, exhausted, and totally broke.
I stumbled upon a Facebook ad back in November 2016 and signed up with what little money I had - I’m SO glad I did! The community, training modules, and coaching sessions are worth every penny. Since I joined, I have gone from just scraping by, to hitting my income goal every single month - and I know for a fact that it is because of Julie and Create Your Laptop Life. Working online can be really lonely and overwhelming, and having a supportive, reliable community to fall back on is incredibly valuable - not to mention rare to find.
Julie is genuine, approachable, and a phenomenal teacher. She kicks your ass when you need it, and somehow knows exactly what to say at exactly the right time. Thanks to Julie’s support and training, I now have an endless stream of clients, clear goals, and an incredible online resource of tools and mentorship. You’d be doing yourself and your business a huge disservice by not joining. Seriously - you won’t regret it."
- Sara L., Student
The Digital Gangsta might feel like a big investment,
but it's guaranteed to give you the strategy and foundation you need to grow a
six-figure business. Is your story next?
but it's guaranteed to give you the strategy and foundation you need to grow a
six-figure business. Is your story next?
Health coach selling $37 programs! Results in 90 days.
Amazon coach selling 1:1 consulting. Results in 8 months.
Web Designer selling courses on logos and branding. Results in 90 days.
Instagrammer selling Instagram course - Her results in 30 days.
$1,000,000 Proofreading funnel.
Digital Marketer closing an $8k proposal after getting paid $1k to build the quote!
Agency owner having regular $10k months.
And 100's more...
“After seeing so many of my clients rock their launches with Julie at the helm, I HAD to hire her to design a sales page for my own launch. It was a HIGHLY COMPETITIVE affiliate program (one of the most competitive affiliate programs out there), and I had consistent sales every day of the launch. I even won an award for my creative promotions. Total profit from this launch was just over $19,000 CAD. Woo-hoo!"
- Tarzan K., 1:1 Client
Abandon the "IDEA" of a Digital Marketing Career, and MAKE IT HAPPEN. This is 8 bazillion times cheaper than a college degree, and guaranteed to teach you the foundations, strategies, and skills you need to never have to work for anyone other than yourself again.
Every single one of my 1:1 students doubled (or more) their income
after working with me. I'm taking what I learned about teaching them, and compiling it into an easy-to-digest format that is The Digital Gangsta.
after working with me. I'm taking what I learned about teaching them, and compiling it into an easy-to-digest format that is The Digital Gangsta.
And I'm not *so* famous that you feel like you don't actually have a teacher. You will. It's my mission to teach and equip YOU to create a stable and profitable career as a Digital Marketer. And if you own a business that needs Digital Marketing, you will save yourself THOUSANDS of dollars by learning the ins and outs of it yourself.
After over a YEAR of mentoring other entrepreneurs, hearing their feedback about my teaching and courses, and listening to what works and what doesn't, The Digital Gangsta is my Flagship Offer to those who are ready to get serious about Digital Marketing in the real world. You will get an education, you will learn strategy, and you will create a fast track to a long-term, sustainable career as a money-finder and maker.
The digital gangsta
1 Payment of....
1 Payment of....
$
1997
Or 9 Payments of $249
-
8 Core Training Modules
- Audio + Video Versions
(Downloadable + Accessible via iOs App) - Worksheets + Guides
- Templates + Swipe Files
- BONUS: Traffic and Social Media Growth
- BONUS: Facebook Ad Secrets
- BONUS: Proposal Secrets
- Behind the Scenes in Julie's Business
- Time + Productivity Bonus
-
**WORKSHOP SPECIAL BONUS**
1 YR. of the Create Your Laptop Life® Membership Program
All orders are processed through a secure network.
Pipe & Lime Media, LLC is not associated with Facebook or Facebook, Inc.
FOR SUPPORT ISSUES OR QUESTIONS, PLEASE EMAIL US AT support@juliestoian.com
Copyright © 2018 • Julie Stoian • A Pipe & Lime Media Brand • All Rights Reserved • Cheshire CT • 203-464-9185